Idea Generator:
When your team needs a team player to help simplify the complicated and convert strategies into campaign territories, north stars and elevator pitches.
I’m frequently asked to simplify the complicated and be the first to throw paint on the empty canvas by weaving strategies into campaign territories, north stars and elevator speeches to jumpstart and focus the creative expressions. Sometimes, these become the creative expressions themselves.
You’ve got a major client under a lot of pressure in a tough market. Maybe there was a misstep or the relationship just grew a little stale. Either way, you got the call and you’re on notice. You need a reset and a rally – you’ve got to bring your best and brightest together to show what you can really do, and there’s no time for egos or turf fights.
Better call JB. No one is more talented or capable at helping you put your best foot forward, especially under pressure. He’s an honest broker who can corral any number of smart, talented, creative (competitive?) people into a working collaborative team. He’ll channel and interpret “what if we…” into a slide, a sketch, or a centerpiece creative idea. Oh, and he’ll make sure you laugh like hell during the process.
That’s not fiction, it’s history. I’ve seen it.
Mike Krempasky / Partner and Global Digital Lead, Brunswick Group