Office Depot

Situation: 
Office Depot was teaming with IBM Watson in an educational partnership.

Problem: 
Office Depot was seen as pencils and pens, not a serious player in the realm of education.

Opportunity: 
I was asked to help better position Office Depot by bringing their many educational offerings under a single platform and sharpening their voice.

Solution:
Committed to Learning. One Student at a Time.

Result: 
Internal clarity and unification around their educational endeavors.