TAAEF: Texas Apartment Association Education Foundation
TAAEF (Texas Apartment Association Education Foundation) raises awareness about careers and opportunities in the Texas apartment industry and supports formalized training programs in residential property management at all levels.
The apartment industry is plagued by negative perceptions cast decades ago. Thoughts of bad landlords, slums and dead-end jobs are top of mind for most people.
TAAEF was embarking on a mission to change these negative perceptions and cast a new light on the apartment industry. One that showed that the rental industry in Texas is both big business and a viable career path where opportunities are long-term and endless.
I was asked to help develop a rebranding campaign that both raised awareness of career opportunities in the apartment industry while combatting negative perceptions of the industry.
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