Which Wich. Superior Sandwiches:

Situation:
AOR pitch for Which Wich Sandwiches

Problem:
QSR is all too often seen as speed and feed. Meat, mustard and mayo between bread.

Opportunity:
Show up with a direction that pushed beyond the ingredients of the sandwich and showcased the main ingredient of the brand. A heart.

I was asked to help develop a working campaign for the Which Wich pitch. We wanted to develop a framework to both hang and develop their efforts – specifically around community, cause and people.

Solution:
The Which Wich Way

A framework that went beyond the way in which they make sandwiches and into the way in which they impacted the community.

I scripted a setup video that framed the pitch

Result:
Won